1402 Nowruz ceremony was held in Iranmall with the memorable presence of thousands of Iranians.

According to Iranmall public relations, the ceremony of Iranian new year was held in Iranmall's digital fountain in 21 March 2023. Many images of the ceremony were placed in the form of images on digital fountain water wall. The traditional music programs and religious shows of lighting and fireworks were among the exciting parts of the event.

Special cultural and sports programs and Nowruz sales festival of Iranmall will continue until the 4th of April 2023. Iranmall's cultural, sports and commercial programs have become one of the tourist attractions of Tehran province during new year’s holidays and attracts tens of thousands of visitors from Iran and different parts of the world during Nowruz.