At the same time as the birthday of Imam Ali (peace be upon him) and Father's Day, the green and big flag of the celebration was installed on the north wall of Iranmall. This flag, 50 meters long and 15 meters wide, was prepared with the cooperation of Tehran Municipality and installed on the wall of the Iranmall exhibition complex, in such a way that it can be seen from a distance of several kilometers for visitors to Iran Mall, passengers of passing cars and residents of the area.

As in previous years, Iranmall has organized celebration and discount programs on the occasion of Father's Day on the 13th of Rajab (25 January).