In the last days of September and as schools approach reopening, the number of visitors to Iran Mall has increased, such that the Iran Mall parking lot recorded the arrival of 23,000 cars on Friday, September 12, 2025.

Back-to-school events have been organized with the help of foreign sponsors and domestic brands such as shahre Ketab, Nashre Sales, Honare Rangi, and Iman Notebook to sell student items. Meanwhile, numerous music groups have tried to make the Iranmall atmosphere happier for students and their families. Many stores have also launched sales festivals with discounts of up to 70 percent.