"World Tourism Day" ceremony was held at Iranmall on Saturday, September 28, 2025, at the Jundishapur Library, with the presence of guests and media members.

This year, World Tourism Day has been celebrated by UNESCO around the world with the slogan "Sustainable Development and Tourism".

At Iranmall, more than 500 travel agency owners, tour guides, tourism-related bloggers, and various media attended the ceremony.

The performance of traditional Iranian music pieces and the awarding of prizes to the winners of the "Iran Mall Memoir" contest were among the attractive parts of the ceremony.