On Monday, October 13, 2025, the Iranmall Conference Center hosted a large gathering of managers, activists, economic officials, and business partners in the Iranmall Big Family Sympathy Meeting titled “Four Seasons of Beauty.”

In the ceremony, the top figures of Iranmall in three sections of stores, food units, and commercial kiosks were introduced and awarded.

Also, the artworks of Iranmall, which were prepared and published by the public relations department of the complex, were unveiled.

Two books, "Four Seasons of Beauty" and "Attractions of Iranmall," and nine Before & After photo stands, which focus on the construction process of different parts of Iranmall, were exhibited amidst applause from the audience.

At last, prominent Iranian singer Hojjat Ashrafzadeh performed several of his most popular works live.